The term ‘stan’ is relatively new, with the word being added to Merriam-Webster’s dictionary in 2019, according to an article by Rolling Stone. It is defined as a dedicated fan who is extremely enthusiastic and devoted. This can include fans of artists, actors, influencers, films, television series or fictional characters. The term originated from Eminem’s 2000 single, Stan featuring Dido, The song tells the story of a crazed fan who sends Eminem letters, which over time gets angrier in tone after not receiving a response from him. You do not have to be a detective to identify a stan. This is espec‘Stan’ featuring really easy on social media, where you can come across stan accounts: Social media profiles entirely dedicated to someone or something, Profiles like these share content like photo and video edits, fan art or tributes. They can also show their support by purchasing merchandise, memorabilia or goods endorsed by artists.
These overzealous admirers can have a positive or negative effect on their favourite artists. One way that stans use their power in numbers to benefit the artist is by organising campaigns, streaming parties and trending hashtags to raise awareness on their projects. One example of this happening is the ‘Stan Loona’ campaign, orchestrated by fans of the South Korean girl group ‘Loona.’ The phrase ‘stan Loona’ was used commonly by fans in Twitter posts and replies and gained popularity. It helped get the group’s name out there as they had just debuted at the time. However, social media users who are not interested in K-pop or Loona may have seen this campaign as annoying and as a result, piling up to Loona’s notoriety for having obsessive fans. Another way these stans take advantage of their numbers to do good is by