Faster the Fashion, Faster the Destruction

Where do you normally shop for clothes? Online? In a shopping mall? For me, I usually shop at popular clothing franchises like H&M, Topshop, and all of the common brands you may often see in a mall. Yes, I know that I'm pretty basic. However, do you know what the truth behind buying clothes from these outlets is? Fret not, I’ll tell you what it is!

You probably don’t know this, but the moment you enter a fast-fashion store and purchase an item, you may be affecting the environment with your purchase. But how? And what is Fast Fashion?

‘Fast Fashion’ refers to cheaper clothing that is mass-produced by retailers in order to capture those current “trending” outfits found off the catwalk. Fast Fashion is highly harmful to the environment, due to how quickly the garments are mass-produced, used, and discarded, resulting in a dangerously high level of fabric pollution. This in turn, starts to rapidly fill up landfills with remnants of fabrics or garments of clothing which are then unable to bio-degrade, or take up to hundreds of years, depending on the material.

Photo by Stijn Dijkstra on Pexels


This will be you in 10 years if you don’t take what I’m saying seriously! The rubbish you could be walking on in the future, are your old outdated clothes, while you are wearing the latest arrivals in-store.

Shopping is not the issue; the issue is the mass production of clothes that are produced on a daily basis. The biggest damage that your shopping does is not to your wallet, but to our environment. Acetate, nylon, polyester, and rayon (the list goes on) are the most common man-made fabrics that are used. It’s probably found in some of your clothes, if you look at the small tag inside the shirt. Not only are they harmful to our skin, but during the process of producing them, many toxic byproducts are produced as well. Some might wonder where do they go? Are they Recycled? Nope, it usually gets disposed of at the nearest lake or bin.