Driving Through The Pandemic

Photo by: mashable SEA

Everyone loves a good story, be it in a book or in a film. The scenes that reflect our realities are what draws us into watching or reading stories. In the beginning, films started out short, only lasting a few minutes. Typically, they would be shown at public places like a fair or space where a screen could be set up in a dark environment.

History of Drive-In Cinemas

It all started in June of 1933, Richard Hollingshead was the first to launch a drive-in cinema in New Jersey. The idea came up because he wanted to find a solution for people who can't fit into small theatres, like his mother. From there, drive-in cinemas became increasingly popular as early as 1958 in parts of the United States.

In Malaysia, drive-in cinemas were never a thing. That is until Covid-19 happened, forcing cinemas across the country to close. So, where do all the cinema fans go? The nationwide lockdown allowed drive-in cinemas to pop up in various locations. The very first one was opened in July 2020, and it was the 'Nescafe M-Junction Drive-In Cinema' in Kuala Lumpur and surrounding it is a stunning view of KLCC and the KL Tower. This is a collaboration project between 2Spicy Entertainment Live, MD Events Asia and Nescafé. This project is also supported by the Malaysia Tourism Centre. For its launch, the cinema premiered Hollywood's "Legacy of Lies" which created history. The main reason for opening a drive-in cinema was an initiative to help revive this country's domestic tourism economy that was seeing a decline because of the pandemic.